Education | Program and agenda

The course is aimed at professionals of the audiovisual sector and students in second or third university cycle/undergraduate year with previous knowledge of audiovisual contents.

Classes
Fridays and Saturdays. From October to May.

Schedule designed to combine work and training.

Credits
25

Registration Fee
3.000 euros

Number of places
12

Department responsible for the program
Faculty of Communication Sciences
University of A Coruña


MODULES

Audiovisual Production

Introduction to Foreign Trade

Introduction to Audiovisual Foreign Trade

Models of Financing

Competitive Environments

The great tendencies in current cinema

The great tendencies in current television

New Media

Techniques of Foreign Trade

International sales and co-production

Legal issues in co-productions

Negotiation Skills

International sales contract

Rights management

Grants to the marketing of audiovisual products

Pitching skills

International Competitive Environment

European Market (cinema and television)

American Market (cinema and television)

Asian Market (cinema and television)

Telenovela market

Documentary market

TV Formats

Globalization

International Marketing

International Marketing Strategies

Approaches to international markets.

Major markets, fairs and festivals.

Agenda management skills

Promotional Elements

Specialized Press

Market analysis

Licensing & Merchandising

Business and Audiovisual English

Professional Seminars